Weather + Emotions = Consumer Drivers
Weather affects your plans, your moods, and is constantly making headlines. Odds are, it is the first thing you check when you wake up in the morning. A growing body of research has demonstrated the impact of weather on spending patterns. WeatherAlpha’s proprietary WeatherEdge™ technology provides an extra layer of refined targeting for your digital advertising endeavors – the weather affecting customers in their location.
Geo-targeted digital advertising campaigns have become an integral part of any successful marketing strategy. The availability of user location data along with the explosion of the smartphone industry, digital signage and social media in recent years has spurred many companies to target their advertisements to specific audiences in ever more precise geographical and psychological spaces.
No matter what your product is or its association with the changing skies, WeatherEdge™ allows for the displaying of a tailored weather-based message for your unique brand. WeatherEdge™ accounts for a vast array of weather conditions and provides a variety of suggested messages to direct the attention of your customers to the weather in their location. Most importantly, your product advertisement will be visible when it is most relevant to your customers weather – what we call “Environmental Targeting."
To learn more about how WeatherEdge works, or why it matters for your brand, please contact us.
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WEATHER DRIVEN DIGITAL CAMPAIGNS
WHY IT'S RELEVANT
